Ever since our restructuring in 2007 and while dealing with logistical details to communicate around the event itself, Avignon Festival & Compagnies – the association managing the OFF festival has triggered and validated innovative measures towards companies, audiences, and professionals, and helped local cultural network find answers to future challenges.
In less than 5 years, we successfully partnered with many foreign festivals and provided the OFF with a legitimacy that justifies its ability to deal with crucial cultural issues and treat them independently of the current trend.
Last season, 1 258 shows from 26 different regions of France performed in Avignon. Thanks to 7 300 artistic crews members’ hard work, more than 1 300 000 tickets were sold during the 22-day festival.
The OFF alone generated a financial profit estimated at over 106 million Euros.
Hosting all the aesthetics of live performance, the OFF creates a bridge between creative art, mass leisure entertainment and public education and is an essential actor of France cultural networking.
It has become the main market for performing arts, the main festival for young audiences and the main contemporary playwrights festival in France.
The 111 foreign companies from more than 20 different countries around the world make it the biggest international theatre festival of our country.
This year, we felt it necessary to gather all our partners French or foreign (companies, directors of festivals, venues and communication structures) either regular at OFF or invited on this occasion to get together and find solutions to develop an efficient network for the promotion of the creators’ work.
OFF Festival International Days
Avignon Festival & Compagnies – Le OFF invites the representatives of cities, regions, festivals and companies from foreign continents who attend this 2014 edition or will be invited for this occasion to get together on July 19th and 20th in the Village du OFF.
Belonging to a territory, but spread on the whole earth they will look forward to take common measures, to organize dynamics between the local action and the global context, to articulate the community and the universal – in order to create together a living culture with a popular dimension.
Former institutional commitments are weakening at the expense of performing arts’ economic and artistic structures. Funding for culture has become paltry and politicians are forced – willingly or not – to focus on other issues. Moreover, due to a lack of cultural democratisation performing artists provoke almost no interest and worse do not have any more a social, cultural or educative legitimacy to reach a wider part of the population.
According to many, eminently popular events as festivals can play a major role in the relaunching of a cultural democratisation. Beyond their event-type dimension, they are cooperation focal points between national and international partners.
Taking into account this current situation Avignon Festival & Compagnies – Le OFF, wants to rebuild strong ties between performing artists and the public and unite our partners in France and abroad in a common dynamics.
On July 19th and 20th, we will focus on these three key challenges always in a prospect of sustainable development.
1 – The circulation of art and its creators
2 – How to reach a wider audience, root the festival in its territory and arise local or international communities
3 – Exchange about our respective economic models
During the opening plenary, each participant will briefly introduce himself then will set up working groups in a barcamp method in order to reach several ideas around practicalities.
The results of these different round tables will be summed up the next day and will be the subject of a report that we will edit later.
1 – The circulation of art and its creators
How to take advantage of a festival to highlight the cultural work of a French region on European and world level?
How to take advantage of a festival to introduce actors from foreign territories to each other and improve communication between them?
How can we build partnerships useful to all?
This discussion workshop is available to cultural professionals from various local levels, foreign partners of the OFF, local press network and generally to artists and companies taking part of the festival.
2 – How to reach a wider audience, root the festival in its territory and arise local or international community ?
In a multidisciplinary festival as the OFF where for several weeks, many different “levels” of work mix together, where many aesthetics and all sorts of spectators meet and live together, in order to promote cultural democratisation, we should find solutions to involve a public who is not “used” to theatre.
How do we incite a local public to attend a festival?
How do we involve them in the process of cultural creation?
How do we take into account young public and students?
Can we create a bridge between publics of different festivals?
This discussion workshop is available to traditional and new media, public relations agents, public education associations and cultural representatives of universities and public institutions.
3 – An open discussion about our respective economic models in view of sustainable development and to find trails for new production patterns for all
Can we find together other means for the institutions than subsidies or grants to support artistic creations?
How do we cross and optimize financial support for companies and / or festivals?
What bridges could be imagined between festivals projects and the new 2014-20 Creative Europe programmes?
Which methods can be used to gather sponsors and partners around a festival?
This discussion workshop is available to companies, representatives of the State, cultural entrepreneurs from various local levels, distribution agents and European and international partners.
We invite you to register for one of the working groups by completing the form below. We will contact you as soon as possible.
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